A language learning app which is nice for both: learning languages with a tutor or independently by accomplishing various tasks. The main goal was to create a functional yet great-looking ed-service that would stand out among its competitors.
the design process went as follows: client’s briefing, user personas, jtbd, cust dev, user flow and cjm, competitor + functional analysis, app map, prototype and wireframes, visual concept [light & dark], design system [ios guidelines], user flow testing, logo development.
