TWIST is a local Turkish brand of unusual clothing for women young at heart. Target audience: women aged 18-35. I wanted to redesign this particular brand [store], as it is not very well known outside of Turkey and one of the goals was to popularize it among a wider audience by making an English version of the site as well as a more user-friendly and modern-looking UI.
The design process included Competitor analysis, Functional and classic prototyping, Reference gathering, creating a Visual concept and a Ui-kit as well as Adaptation for tablet and mobile breakpoints. the last step was Project presentation on behance.
